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P6170001

P6170001
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Hersteller:	OLYMPUS OPTICAL CO.,LTD
Modell:	C900Z,D400Z
Belichtungszeit:	1/466
Blende:	F/2.8
ISO-Zahl:	100
Aufnahmedatum:	17.06.2000 15:55:18
Brennweite:	5.6mm

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yeryhsd097
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Star Scent - Best Celebrity Perfumes

Star Scent - Best Celebrity Perfumes
Do we believe that by putting on one of the leading selling celebrity perfumes brazenly brandishing a hollywood name including Jennifer Lopez, Kim Kardashian, Justin Bieber or Beyonce forces you to famous, resemble a star or perhaps bring you any nearer to that celebrity than you are actually? Even if you don't do the data, it is usually unlikely that these scenarios are probable. So then, how come the fragrance industry keep enhancing celebrity perfumes and why do so many people continue purchasing the signature fragrances?
It has been over fifty years since perfume companies calculated that celebrities endorsements of fragrances gave them a guaranteed box success which was relative to the heavens own film, television, sporting or recording careers. Stars like Elizabeth Taylor (White Diamonds, 1991), Audrey Hepburn (L'interdit, Givenchy, 1957) and Joan Crawford (Youth Dew, Estee Lauder, 1953) started the sweet give an impression of success trend. In the 50's Marilyn Monroe was the model for Chanel No 5 perfume, and sales escalated when she was asked what she wore to bed, her infamous reply, 'Chanel No 5, of course'. Since then Paris Hilton, Jessica Simpson, Gwen Stefani, Jennifer Aniston and Mariah Carey are a few of the leading celebrity perfumes which may have stars names bottled on glamorous fragrances.
Celebrity endorsements supply the Perfume Company and endorser a calculated business. The celebrity gets a walking billboard with worldwide coverage that gives consumers something tangible to relate and bond to. A star is different than a muse used in an advertising campaign since the celebrity offers a three-dimension persona that both user and the producer can define. The celebrities fans enables the corporations to create a fragrance that will suit the target audience, compliment it with the relative packaging, correctly cost the product and advertise it accordingly.
Kate Perry's debut fragrance Purr, designed for the youth market, isn't only a fun and fruity perfume however it is packaged in an adorable purple kitty bottle. This clever marketing strategy is reminiscent of the Gwen Stefani's Harajuku Lovers own quirky packaging and ensures that it will be one of the leading selling celebrity perfumes available this season.
Perfume houses creating celebrity fragrances usually are not a passing phenomenon, with a large number of the high profile celebrity perfumes set to be launched this year, several predictably through the Kardashian's like the new Kim Kardashian Gold perfume, but more notably the celebrity list is predominated by recording stars. If you want proof that celebrity endorsement sell, simply ask Terry Lundgren, president and chief executive officer of Macy's Inc. about Justin Bieber's Someday fragrance which was launched on June 23, 2011. Lundgren stated that Someday, 'has now become the biggest celebrity fragrance launch on record.' bringing in an excess of $3 million in retail sales at Macy's in under three weeks. Fergie's, Outspoken fragrance for Avon last year was also reportedly their most successful celebrity perfume they had ever launched and possesses just won the FIFI Celebrity Fragrance Award. Britney Spears is often a scent veteran, who may have been producing perfumes since 2004 and it has grossed over $1.5 billion currently. It can be said that bottling success has not been very easy!???????:

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